For their new ad campaign, Vodafone wanted to create an original way of playing a piece of classical music.

The idea was simply to use a collection of 1000 mobile phones with 2000 TXT alerts that – when received in the sequence – created a symphony : Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts, timed to perfection. After a lot of practice it actually worked and Symphonia is the result.

You can view the making of Symphonia here and here.

Bookmark This