Digital forming is a new London based company set up to democratise the personalisation of everyday products. As customers gradually demand greater freedom of choice, designers and brands are faced with new challenges in product diversity, responding through innovative product assembly strategies, 2D interactive pattern modification and coloring of predefined shapes.

Digital forming novel technology offers the modification of products material behaviors, colour and form and presents a software that allows users to view and personalise the products they are about to buy in a 3D online environment. An array of lifestyle consumer products can be rotated and spun within a virtual 3D space. These products can then be modified in real time – stretched, twisted, embossed, assembled – all with the simple movement of the mouse. Users can adjust form, choose colour and material, save designs in an online library, and purchase when ready for delivery within 2 weeks.

Visit the Digital Forming blog for more information.

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